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Client : Kid Brunswick

 Island Records | Universal Music

Creative Direction

Original Character

+ Visuals

by Wes Viz

 

A series of mini music videos commissioned by legendary label

Island Records. for the release of nine Kid Brunswick Singles.

​​

"

This project showcases my original character ‘Skeleboi’ and his world created for Kid Brunswick. A main theme of Kid Brunswick’s music is addiction recovery and dealing with one's demons. I wanted a way to visualize what is happening in the lyrics without depicting the artist, who promotes sobriety, enacting what he sings about. My solution was to create a skeletal version of him, like a shadow character or demon that’s always there in the background.

 

In total I have done nine visuals for him, and together they have formed a narrative about this character’s journey. I found it really interesting to be given the opportunity to do that level of world-building over the course of two years."

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[ In order from most recent] 

[ Stained ]

[ XForever ]

[ The Feel ]

[ When You Were Young }

[ Bipolar Rhapsody }

[ 4AM }

[ Presciption Kid }

[ Skinny }

[ Penny }