
Client : Kid Brunswick
Island Records | Universal Music
Creative Direction
Original Character
+ Visuals
by Wes Viz
A series of mini music videos commissioned by legendary label
Island Records. for the release of nine Kid Brunswick Singles.
"
This project showcases my original character ‘Skeleboi’ and his world created for Kid Brunswick. A main theme of Kid Brunswick’s music is addiction recovery and dealing with one's demons. I wanted a way to visualize what is happening in the lyrics without depicting the artist, who promotes sobriety, enacting what he sings about. My solution was to create a skeletal version of him, like a shadow character or demon that’s always there in the background.
In total I have done nine visuals for him, and together they have formed a narrative about this character’s journey. I found it really interesting to be given the opportunity to do that level of world-building over the course of two years."

[ In order from most recent]
[ Stained ]
[ XForever ]
[ The Feel ]
[ When You Were Young }
[ Bipolar Rhapsody }
[ 4AM }
[ Presciption Kid }
[ Skinny }
[ Penny }