Client : Kid Brunswick

 Island Records | Universal Music

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Creative Direction

Original Character

+ Visuals

by Wes Viz

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A series of mini music videos commissioned by legendary label

Island Records. for the release of nine Kid Brunswick Singles.

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"

This project showcases my original character ‘Skeleboi’ and his world created for Kid Brunswick. A main theme of Kid Brunswick’s music is addiction recovery and dealing with one's demons. I wanted a way to visualize what is happening in the lyrics without depicting the artist, who promotes sobriety, enacting what he sings about. My solution was to create a skeletal version of him, like a shadow character or demon that’s always there in the background.

In total I have done nine visuals for him, and together they have formed a narrative about this character’s journey. I found it really interesting to be given the opportunity to do that level of world-building over the course of two years."

[ In order from most recent]